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Mary Alford

USA Today bestselling romantic suspense author.

Virginia Vaughan

Publishers Weekly bestselling romantic suspense author.

Dana R. Lynn

Publishers Weekly bestselling romantic suspense author.

From the blog

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  • Will New MailerLite Impact Pricing?
    If you’re an author using MailerLite for your email service provider–or you’re considering making a switch to MailerLite–you may be wondering how the new upgrade will impact your author newsletter budget. After reviewing the information on their website and having a quick online chat with one of their service reps this morning, here are the…
    Heather Duff
  • Improve Your Newsletter with a Better Double Opt-In
    I understand the resistance against a double opt-in. Single opt-in email is easier and builds your list faster. With single opt-in, your potential subscriber signs up by simply typing their email address (and maybe their name) in your form and clicking the submit button. One and done.  On the other hand, double opt-in requires your…
    Heather Duff
  • How to Shorten Footer Content to Avoid Spam
    In our blog series kickoff article, we outlined twelve tips to improve your email deliverability. Tip #3 is to shorten your footer info. But before we do that, we need to familiarize ourselves with the CAN-SPAM Act. Commercial communications (including your email newsletter) are regulated by the Federal Trade Commission (FTC). According to its website,…
    Heather Duff
  • Hook Readers With These 13 Email Subject Line Tips
    Every good story starts with a problem. Here is ours. The Problem People who never open your email will never read your email. They’ll miss the blurb about your upcoming release, miss the link to pre-order, miss the fun giveaway. They won’t be making that recipe you sent, so they won’t be sharing a photo…
    Heather Duff
  • How to Brand Your Author Newsletter
    In a previous post we said the most important reason people open emails is because of the sender. To bring that home, your readers open your email because it’s from you. We also talked about author branding – what it is and why it matters, and what it means for your newsletter. What are your…
    Heather Duff
  • Are You Using Too Many Links in Your Author Newsletter?
    Author newsletters are an effective way to promote your newest release, direct fans to special sales, help other authors promote their books, and more. But including too many links in your newsletter may get you flagged as spam, preventing your email from reaching your reader’s inbox.  Why does the number of links matter? How many…
    Heather Duff
  • Why Readers Open Your Emails
    Last week I stumbled across a statistic. Twice. I posed it as a question in the AuthorCompany Facebook Group. (Join us if you haven’t yet!) Here’s the question: What is the #1 reason people open your email?Answer: Because it’s from YOU. According to research conducted by SuperOffice, “45% of subscribers say they are likely to…
    Heather Duff
  • How many images should you include in your email newsletter?
    Download “The Takeaway” PDF. We are inundated with information these days, and nowhere is that more apparent than our email inboxes. Email service companies know this is a stress for their users, so they are increasingly filtering email to eliminate unwanted mail. As a result, your newsletter may never make it to the inbox of…
    Heather Duff
  • A Dozen Dos and Don’ts to Optimize Email Deliverability
    This week, one of my clients asked me if I had any tips on how to prevent her email newsletter from landing in Gmail’s Promotions tab. I did have a short list of dos and don’ts, but it was a little outdated. I wondered what the best advice was for 2021, and this curiosity led…
    Heather Duff
  • 3 Things to Know About Apple’s Mail Update
    Thanks to Tina Radcliffe for forwarding me MailerLite’s article on the new Apple Mail update, rolling out September 20, 2021. This is going to impact most of us who send newsletters or engage in other email marketing. These changes will currently impact Apple Mail users, but look for other mail services to follow suit. (This…
    Heather Duff

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